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Nearly 30 million Americans suffer from some form of diminished hearing. Yet, 80% or more avoid hearing aids for reasons that include embarrassment, disappointment with the amount of relief the product offers, and the expense. In fact, only about one in five people who needs a hearing aid has one, according to Sergei Kochkin, executive director of the Better Hearing Institute in Arlington VA. This may change as cheaper, more accessible devices have become available.
